I really don't know why anyone feels tied to "Miller" Park. The place is not that old and it's a crappy beer that had no interest in extending the financial commitment. It is not like it's called Selig Park or County Stadium and has historical significance. I think it's funny that people complain about the team "not spending money" but will wholeheartedly commit to a naming rights agreement where the brand has essentially said "Nah we're good, don't want to help out anymore."

I realize that it's much more surface level than that for 95% of people, but whatever. AmFam ponied up to support the local team. I'll get behind the name of the place that wants to be a part of baseball in Milwaukee.

It's pretty short compared to something like Lambeau where the uproar over a name change would make a lot more sense, and accusing the team of "selling out" would actually be what's happening. I also found it funny that the most popular place to drink in the stadium for the last several years has been the spot that sells no Miller Products -- I'm not even sure how they were allowed to do that unless someone tells me Miller owns those breweries which wouldn't surprise me.. I appreciate that Miller was a natural fit in the beginning but I don't feel a ton of nostalgia tied to the name. Maybe if I never went to County Stadium, I would, but I don't think the Miller name resonates locally the way it did even 20 years ago, not after joining its name with Coors and being purchased by SAB. I think a lot of people just view it as another enormous conglomerate.

I'm happy they got a good local sponsor and at least refrained from calling it Brewers Baseball presented by American Family at the Fields of Milwaukee County.

I know how sponsorships work.

It's the same thing. Supporting the team and a lucrative partnership aren't mutually exclusive.

I can tell you though as someone who works for one these larger local brands that it's not for "no other reason." That's just not true. These companies absolutely do care about the partnerships they engage with and one as reputable and wholesome as the Brewers is a good fit for most of them. There are reasons these partnerships get formed that go beyond money even if that is the biggest one. It's not the only one.